Elon Musk announces that his company, Twitter, will remove all blue verification checks as it moves towards monetizing the platform.
Twitter Blue users will benefit from a 50% reduction in advertisements on their home timelines.
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Yellow Wavy Line
The company will begin charging users for access to certain features.
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Yellow Wavy Line
Brands and companies can apply for a new gold verification checkmark.
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Yellow Wavy Line
The removal of blue verification checks will be part of Twitter's broader monetization strategy.
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Yellow Wavy Line
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Twitter has been exploring new ways to make money and reduce reliance on advertising revenue.
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Musk has been vocal about his desire to find alternative revenue streams for Twitter.
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The move to eliminate blue verification checks is expected to generate significant buzz among Twitter users.